Pacific University

I led social media strategy for Pacific University, which included promoting campus events, sharing alumni stories and keeping students up-to-date with campus happenings and announcements. I also managed our email marketing efforts using MailChimp.

My job was especially critical at the height of the COVID-19 pandemic. During a very scary and confusing time, it was up to us to communicate information as it was released from the CDC, which at that time seemed to change on a weekly basis. Therefore, attention to detail and constant communication across departments was a must. I also made sure to shine a light on the heartwarming stories of the pandemic on social media.